A notorious accident hotspot in South Norfolk has been hit by tragedy after a woman died when her car struck a tree.

She had been driving on the B1108 at Kimberley, near Wymondham, at around 8.30pm on Tuesday evening when her car mounted the verge and collided with the tree.

Despite the efforts of firefighters who attended the scene, successfully freeing her from the vehicle, sadly the woman was pronounced dead at the scene.

Local campaigners who have been fighting for two decades to reduce the number of accidents in the area described it as 'an appalling junction'.

Alan Westron, who lives near the scene of the crash, has been campaigning for 20 years to reduce the number of accidents in the area.

He says motorcyclists pass through the village at twice the speed they should and the police are aware of the problem.

He said; 'There were quite a number of police vehicles in the village last night but they turned right towards Norwich on the B1108.

'There are so many accidents on that road. I have been campaigning for 20 years to create speed awareness. That road is like a racetrack.'

Villager Bernard Willamott said the double bends at Great Melton, and a mile on from there where the 50 mile limit stops were accident hotspots.

'You can do as much speed awareness as you like but it's a waste of time,' he added. 'People have to respect the 50mph limit.'

Revd Dr Tim Weatherstone, of nearby Barnham Broom and Upper Yare, said the junction 400 metres north of Dark Lane was notorious.

'I feel desperately sad,' he said. 'It is an appalling junction. You need a head that can swivel around 360 degrees.'

There has been no suggestion that the accident last night occurred due to speeding.

Police are appealing for any witnesses who may have seen the black Peugeot 207 around the time of the collision to contact them, as specialist officers continue their investigations.

The victim has not been named and no further information about the woman has been revealed.

A coroner's inquest will be opened pending a full hearing into her death.

But Witnesses should contact Norfolk police's serious collision investigation team at Wymondham, on 101.