Retailers and hospitality businesses are being invited to join a free support programme designed to boost high streets.
The fully funded scheme, part of Norfolk County Council’s High Streets Matter project, is open to shops, cafés, pubs, restaurants and hotels in selected market towns, including Attleborough, Holt, Watton, Wells-next-the-Sea and Wymondham.
Aimed at building skills and increasing footfall, the programme offers sector-specific workshops, one-to-one advice, and access to grants.
Fay Bunn, owner of the Noor Company in North Walsham, said: "I found this programme very beneficial in many ways, taking the time out of my day-to-day to open my mind to where we could improve our business and how we can invest in new ways to make it grow.
"From this course, we have decided what we need to do next to invest in our business to help it grow and achieve more sales."
The scheme is delivered by a specialist team through the New Anglia Growth Hub. More than 100 businesses can take part.
Paul Anderson, who runs Attleborough-based baby clothing boutique We Three Bears, said: "The Retail Excellence Programme has been brilliant.
"It’s given me so many different tips and advice that I just didn’t know before.
"Even small things that have helped the business in big ways really.
"It’s been great and it’s stuff that I would have never learnt otherwise."
The programme also offers an opportunity to join the follow-up High Growth programme.
The scheme can help attract more customers, strengthen the local community and build new collaborations.
Businesses interested in taking part can find more information and apply at www.newangliagrowthhub.co.uk/norfolk-high-streets-matter.
The programme remains open for eligible businesses in the selected towns.
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