Norfolk QD stores selling Freddos for 1990s prices

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A discount store with branches around Norfolk is taking customers back to the 90s with a special sweet treat.

On Friday, September 19, QD stores around the country will be selling Cadbury Freddo bars for 10p in a throwback for shoppers.

QD has shops in Attleborough, Cromer, Dereham, Fakenham, Gorleston, Hunstanton, King's Lynn, North Walsham, Norwich and Swaffham.

Freddo chocolates now cost around 35p(Image: Wikimedia Commons/Bodo/Creative Commons Attribution 2.0)

From 10p in its 1990s heyday, Freddo prices steadily crept upwards, reaching 30p and now even up to 50p.

Ian Reynolds, Confectionery buyer at QD Stores, said: "We know how much love there is for the Freddo, and how much nostalgia it carries for so many people.

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"For years, the price of a Freddo has been used as a benchmark for inflation but we wanted to take things back to where it all began, at just 10p.  

"It’s our way of giving customers a taste of the past while celebrating the value and joy we’ve worked hard to deliver for 40 years."

The promotion is part of QD’s 40th anniversary celebrations, with stores nationwide taking part in what’s being billed as ‘Freddo Friday’.

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