An affordable bride and prom wear shop is opening in Wymondham.

Glamorous Gowns will launch later this month and is looking to offer a different bridal experience for customers. 

The shop will be based at 24 Market Street selling off-the-peg dresses for those looking for a bargain ahead of their big day. 

Wymondham & Attleborough Mercury: The shop will sell a variety of affordable wedding dressesThe shop will sell a variety of affordable wedding dresses (Image: Laura Stockdale)Laura Stockdale, owner, said: "Most shops you can't go in and browse and everything is too expensive.

"I want this to be somewhere people can come in and look around without the pressure of an appointment."

Mrs Stockdale got married 14 years ago and says she bought her own wedding dress online due to the pressure of in-store bridal shopping. 

Glamorous Gowns will allow customers to walk in without an appointment and try on the range of dresses in-store. 

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The shop will also sell prom dresses at affordable prices. 

She added: "There aren't many places for prom dress shopping in the area.

"That's definitely something I wish I'd had growing up."

The business is launching on October 28 and will be open from Tuesday to Saturday.