From giving up their time to volunteer in their communities, to contributing to local politics, or making strides in science or the arts, those recognised in the annual Queen's Birthday Honours list are always impressive figures.
As supermarket chains announce pledges to halve food waste by 2030, reporter JESSICA FRANK-KEYES finds out what Norfolk's businesses are doing to tackle the 10.2 million tonnes of food the UK wastes each year.
Supermarkets and retailers are set to join forces to slash food waste across the UK, ahead of the introduction of ambitious government targets to tackle the "moral scandal" of the 10.2m tonnes of food thrown away in Britain every year.
Bosses of the private firm behind a Norfolk council's contentious planning service have been grilled over complaints from residents, a failure to deliver forecasted growth and a multi-million pound payout to a London council.
The controversy over plans for a new mid Norfolk town has been ramped up after it was revealed the developer has lobbied central government for the go ahead to submit a proposal without the support of the local authority.