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Shoppers face 45-minute queues as new Morrisons in Wymondham opens

45-minute queues in the new Morrisons in Wymondham. Picture: Jade Smith

45-minute queues in the new Morrisons in Wymondham. Picture: Jade Smith

Archant

Eager shoppers faced 45-minute queues for their bread and milk this morning as they rushed to the opening of a brand-new supermarket in Wymondham.

The new Morrisons in Postmill Close in Wymondham. Photo: Steven DyeThe new Morrisons in Postmill Close in Wymondham. Photo: Steven Dye

The new Morrisons in Postmill Close, off Norwich Road, has provided 179 new jobs for the town, including 47 for people who were previously unemployed.

It was opened this morning by colleagues from Sue Ryder, Morrisons national charity partner, and town mayor Colin Foulger.

Queues formed early, with most arriving between 8am and 9am - although some claimed to have met a man who grabbed his place in the line at 1am.

The “medium-sized” store will include new misting technology to keep food fresh, as well as a continental style deli counter, 140 cuts of meat in the butchery and more than 80 cheeses from around the world.

Opening of new Morrisons at Wymondham. Picture: 

Jason ByeOpening of new Morrisons at Wymondham. Picture: Jason Bye

Alan Kitchin, store general manager, said: “We wanted to create an experience that was different from other supermarkets, offering customers a fantastic range of fresh products at great value and excellent customer service.

“We’re delighted that, as a result of this new store opening, we have helped create new jobs in the local area, and are now looking forward to welcoming new shoppers into our Wymondham store.”

Joe Mooney, County Councillor for Wymondham, said “The whole store looks fantastic and the range goods on offer were of very high quality.

“From the conversations that I had with the shoppers they appear to be very supportive of what they saw. They like me are very pleased that this new exciting store has opened in our town.”

Although Wymondham currently has a Waitrose in Norwich Road, it has lacked one of the so-called ‘big four’ supermarkets - Tesco, Asda, Sainsbury’s and Morrisons.

In 2012, planning permission for the Morrisons was granted by South Norfolk Council at a special meeting, held after a string of public consultations.

Did you go down to the opening today? What do you think of the new Morrisons? Let us know by emailing Wymondham reporter Lauren Cope on Lauren.cope@archant.co.uk or tweeting @EDPLauren

12 comments

  • PS Dad hates smoked salmon, totally different taste and texture so his beloved dog ate a very expensive meal that day.

    Report this comment

    Canary Boy

    Tuesday, August 5, 2014

  • Online shopping is ok if, as in our case, you don't mind receiving a totally different item than you order OR virtually out of date chilled products. Dad at 84 doesn't use a computer he gets on his mobility scooter and trundles up to waitrose. My brother did an online order for him once when he was ill he ordered smoked haddock and received smoked salmon, twice the price for a tiny piece, plus the chilled steak and mash meal had to be used the same day it was delivered. Online shopping NO THANK YOU.

    Report this comment

    Canary Boy

    Tuesday, August 5, 2014

  • Yes, online shopping as well as spelling has arrived in WYMONDHAM

    Report this comment

    Norm

    Monday, August 4, 2014

  • Hope car parking is soon sorted. I narrowly missed head on crash whilst parking as was waiting for space. No arrows showing traffic which way to go so everybody goes their own way. " road " not big enough for 2 cars to pass. On way out another car jumped give way markings so had to emergency stop. Again maybe road markings not clear.

    Report this comment

    Wheels wife

    Monday, August 4, 2014

  • yes it has, but i'd rather get off my backside and shop manually rather than sit in front of a screen doing it.....can't beat it :)

    Report this comment

    canaryboy71

    Monday, August 4, 2014

  • has online shopping not got to wymondum yet

    Report this comment

    david106

    Monday, August 4, 2014

  • I take it some of these people don't live in wymondham and don't know what we have to put up with. 2 medium sized stores ( waitrose and co-op) who could charge what they want as there was no competition. Now we have morrisons, savers and poundstretcher and the factory shop. At last i can do my food shopping in my own town, without being ripped off, and also giving my car a well earned rest after numerous shopping trips to norwich :)

    Report this comment

    canaryboy71

    Monday, August 4, 2014

  • We went to the store, my dad lives in wymondham I live in lynn, at just after 1pm there were no ques - 1 person in front of us at checkout - and plenty of car parking spaces. This is excellent progress for wymondham where competition for waitrose has been missing for far too long. Savers has also been an important addition as has the factory shop. I was dissapointed that there is not a restaurant in the new store as Morrisons in Lynn offer really good value lunches which with wymondhams elderly residents would have been a bonus a larger unit would have been better but at least this is a massive boost for the town. If planned future housing development does evolve it wont be long before a further large supermarket is needed to serve the population to the south of wymondham and silfield. Nice to see either Tesco, Lidl or Aldi come in to offer real competition and a drop in grocery bills for all. I would add that the prices in the new Morrisons store appeared higher than in their Lynn store which reflects the competition in Wymondham!

    Report this comment

    Canary Boy

    Monday, August 4, 2014

  • Perhaps it is their 'local shop'.

    Report this comment

    GoodRockinDaddy

    Monday, August 4, 2014

  • Sad people, get a life.

    Report this comment

    Barny

    Monday, August 4, 2014

  • 45 min queues - sad or what? I'm not that desperate! Why not support your 'local' shop, before they vanish?

    Report this comment

    biglingers

    Monday, August 4, 2014

  • At long last we have one of the 'big 4' in wymondham. Although i somehow think it's still not big enough for a town our size. But still, it offer a choice us wymondham shoppers have gone without (unless you travel into the city). Saying that, i must of timed it right because i went in and out really quickly and saw no 45 minute queues.

    Report this comment

    canaryboy71

    Monday, August 4, 2014

The views expressed in the above comments do not necessarily reflect the views of this site

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