Norfolk sports company Premier Education strikes trans-Atlantic deal

Premier Education has agreed a deal to deliver its sports education programme in Alabama, USA. Picture: Premier Education.

Premier Education has agreed a deal to deliver its sports education programme in Alabama, USA. Picture: Premier Education.


A Norfolk company leading the way in sports education has scored a deal with a US group to get American youngsters using football to improve their health.

Premier Education, based in Shropham near Attleborough, is the UK’s largest provider of kids’ sport and already provides sport and fitness education to hundreds of thousands of children every week.

It has linked up with Alabama Soccer Association to deliver the Stay Healthy Soccer program to hundreds of children in the US, teaching them the basics of physical activity and nutrition.

Premier staff from the UK will be working with staff in Birmingham Alabama to deliver the six-week program for children at four schools initially. Other states are already signing up to the scheme, which is endorsed and supported by US Youth Soccer.

David Batch, chief executive of Premier, said: “This is a pioneering project which we are delighted to be involved with.

“Health, activity that raises the heart rate, friendships, learning to win and lose, perseverance, teamwork and most of all enjoyment are all important lessons which are the real outcomes of a child participating in high-quality soccer programming.”

The ASA currently has 27,000 members across the state.

Tom Condone, ASA executive director, said: “We are excited about our partnership with Premier to find creative ways in encouraging our children to be more active. Improved physical activity will help our generation of children live stronger, healthier lives. We thank Premier for supporting these school-based initiatives.”

Premier has begun branching out into India and China in a mission to spread its health education message worldwide.

The company employs more than 1,000 people across the UK from its 30-strong Shropham head-office.

Other news

Yesterday, 12:34

The retired owners of a golden labrador bundled into a stranger’s pick-up truck have pleaded for her safe return.

Yesterday, 12:22

He has lived around the world for nearly 40 years, but now after returning to the region he is coming to Diss to sign copies of his new book.

Yesterday, 12:11

The Arts Society of Diss have been encouraging youngsters to get involved with art by helping students to experience different aspects of the artist world.

Yesterday, 10:53

For the 10th successive year, the Hethersett Methodist Church Council will host a Christmas charity market sale.

Most Read

Yesterday, 07:00

A controversial housing application which was rejected by a planning inspector has been resubmitted - much to the anger of villagers.

Read more
Breckland Council
Thursday, February 6, 2014

It was its down-at-heel aura that first attracted Polly Grieff to the crumbling Old Manor at Saham Toney.

Read more
Thursday, December 23, 2010

A Norfolk drugs baron who was caught smuggling cannabis hidden in a lorry-load of flowers from Holland has been ordered to pay back more than £1m in ill-gotten gains.

Read more
Thu, 16:46

A pressure washer and bank cards were among items stolen from a garage in Wretham, near Thetford.

Read more
Wed, 06:00

Waste paper collected from Norfolk households is being shipped 13,000 miles away to China for recycling – rather than being processed here.

Read more
Norfolk County Council

Local Weather

Partly Cloudy

Partly Cloudy

max temp: 3°C

min temp: 0°C

Show Job Lists

Digital Edition

Read the Wymondham and Attleborough Mercury e-edition today

Newsletter Sign Up

Sign up to receive our regular email newsletter